According to Sawyer Merritt on Twitter, Tesla is integrating advanced AI-driven personalization and event management technologies at its exclusive Day of the Dead celebration on November 1, 2025, held at the Tesla Diner's Skypad. The event, open only to Tesla owners, leverages AI-powered guest management and immersive entertainment, including live DJ sets curated through AI music selection and smart beverage services. This approach demonstrates Tesla's continued investment in AI for enhancing customer engagement and loyalty, signaling new business opportunities in AI-powered hospitality and branded experiences (source: Sawyer Merritt on Twitter, Oct 22, 2025).